What if cruising went back to its roots? It wouldn’t be about about having the largest slide aboard a ship, or the biggest buffets full of ho-hum food, or harassing people to play cheesy games.

It would be about the true art of it all.

Princess Cruises decided to protect the purity of what it means to take a voyage at sea. It's not about an adventure you can replicate at any theme park on land. It's about class, service, swagger and sophistication. It’s an experience like no other that sweeps you away on the most memorable of journeys.

For this campaign we established ten declarations that Princess Cruises promises to uphold, to keep alive the very Art of Cruising- everything cruising was meant to be.