Even as America’s largest beauty retailer they still hadn’t become a household name nor did people have a true understanding of Ulta Beauty’s unique brand offerings. How was that possible? Well, the fact that they had never done advertising wasn’t helping.

Through research we discovered Ulta Beauty customers forgot all about carpools, spreadsheets, and to-do lists – they became completely carefree and would lose themselves in this beauty playground. They were like kids in a candy store. So, for Ulta Beauty’s first advertising campaign in the company’s 25-year history, we partnered with the one and only, David LaChapelle to bring that feeling to life.

As a result of our integrated campaign Ulta Beauty saw a 65% increase in brand consideration and ultimately a 25% increase in net new users, upping store traffic to the store.

These days Ulta Beauty is more than household name, they're an obsession for all beauty lovers.