Playtex was launching a new intimates line and wanted the world to take notice. But the goal was so much bigger than just selling some underwear. It was about creating a movement- a movement that represented the brand's body positive personality.

We did our homework and after some research, we learned that women were more likely to compliment other women if they first felt good about themselves. 

Annnnnnnd ding, that was our light bulb. When women first feel good about their bodies and celebrate what makes them unique, they can help others do the same. 

To show how easy it is to lift one another up, we partnered with three inspiring body positive influencers to share their self-love journeys. From the long-form video to each social post, with this campaign, we called on all women to join together and spread the positivity, one compliment at a time. 

This project had all the feels and these women were the kind of amazing that is contagious.