Tresemmé is a professional salon brand that isn’t actually sold in salons. So to overcome this challenge and gain credibility they made the kind of partnership the hair gods gush over. They became the official sponsor of Mercedes-Benz Fashion Week.

This partnership put Tresemmé backstage in the hands of the best professional hair stylists at the world's biggest and greatest fashion event. From Times Square to 5th Avenue, we got the word out that Tresemmé was the trusted brand of stylists everywhere.

Featured in Lürzer's archive cannes edition
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